Yes, the little guy is finally beginning to have a shot at showing up for big time keywords on Google’s SERPs (search engine results pages). Google’s number one goal is to provide its users the most relevant search results for … Read More
Brand and Message
Wilhelm is a company with a proud history of great work done by people with a genuine passion for their industry, quality and safety. However, their brand was falling short of that message, and not conveying the warm feeling of pride in their work and people.
What We Did
As part of our analysis process, Fat Atom got to know Wilhelm, their competitors and their customers. We designed and developed a new website and advertising series that do convey the emotional impact Wilhelm seeks to express. We worked with Wilhelm to write content for their website, blog and social media. The new branding and messaging help Wilhelm stand apart from competitors, and speaks to their target customers.