Yes, the little guy is finally beginning to have a shot at showing up for big time keywords on Google’s SERPs (search engine results pages). Google’s number one goal is to provide its users the most relevant search results for … Read More
Disclaimer: As with any kind of advice, take it with a grain of salt before going full speed ahead.So, you need to create memorable characters in order to enhance the branding of the client you’re working for. What do you … Read More
This has always been a challenge for me. Years ago I used to get directly to the point in my conversations with others, but I was often called too direct or blunt. And since I certainly don’t want to be perceived … Read More
What can be done, what can be funWorking at Fat Atom I've had plenty of opportunity to work with the latest technologies on the web and to pioneer to push the web forward. One such feature is 3D transformations in … Read More
Should you change your brand? Is it time to change your logo, your tagline or even your company name? This question is often presented to business owners when they begin to take their marketing seriously. Marketing agencies and designers love … Read More
Let’s face it, not all of us can be a super sexy marketing analyst (shameless self promotion), spending days learning the best ways to optimize an Adwords campaign. That’s perfectly all right though; to be honest you don’t need to. Adwords, … Read More
So there has been an avid rush of comebacks lately. I couldn't be more thrilled.If any of these images got you at least a little excited, then we can be friends. I mean really, how can you NOT be excited … Read More
The word “awesome” gets thrown around casually these days, but a few weeks ago, there was something pretty awesome in the news. For the first time ever, scientists have captured footage of a live giant squid in it’s natural habitat … Read More
Sometimes the most simple sayings that might even be borderline cliche can be so true. I have heard this quote used many times. In fact, just the other day I heard it mentioned by one of my favorite singers, Usher, while … Read More
WARNING: It's ABOUT TO get existential, folks.In the world of business Fat Atom is an anomaly. Anyone who read the recent Indiana Business Journal article featuring the "Island of Misfit Toys," as we lovingly call ourselves, can attest to that. … Read More
Subtitle if blogs had subtitles: The Effectiveness of White Boards in a Creative Marketing EnvironmentThere are five of them in our office. They are hung up like artwork (because in reality they are) and our marker collection rivals an art … Read More