Yes, the little guy is finally beginning to have a shot at showing up for big time keywords on Google’s SERPs (search engine results pages). Google’s number one goal is to provide its users the most relevant search results for … Read More
Yes, the little guy is finally beginning to have a shot at showing up for big time keywords on Google’s SERPs (search engine results pages). Google’s number one goal is to provide its users the most relevant search results for … Read More
What do companies like Coca-Cola, McDonald’s, and Nike have in common? Stellar marketing ideas? Not always. The best products in their industries? That’s debatable. The common denominator between the three is a willingness to evolve marketing strategies and tactics over … Read More
Do You Hear What People Really Say?Ever have a conversation with someone and thought they were not listening to you? Doesn't feel very good does it? Or were you ever accused of not listening to someone? I'm sure every man … Read More
I often ponder on the question or answer to “Which comes first the chicken or the egg?” Being in business development I also have been pondering on this question, ”Which should come first goal setting or journaling?”Because I have to write … Read More
WARNING: It's ABOUT TO get existential, folks.In the world of business Fat Atom is an anomaly. Anyone who read the recent Indiana Business Journal article featuring the "Island of Misfit Toys," as we lovingly call ourselves, can attest to that. … Read More
The world of marketing and advertising has always been fast-paced, but it seems things move even faster these days, especially when it comes to technology innovations, tools and trends. Think about it for a minute. The Facebook Like button is only … Read More
As Director of Business Development at Fat Atom, I hear prospective or not so prospective clients say, “We don’t really have or need to market our services/products because we have a niche market,” or “We get most of our business … Read More
Entrepreneur Magazine (Sept ’12) released a survey that uncovers the winners and losers in the online daily-deals game, and the results were interesting: More than 75% of businesses report that daily deals become profitable after they have run seven or more … Read More
A brief brain shuffle by yours truly and unfortunate key strokes have left me re-writing this post for a second time. I am a firm believer in the theory that everything happens for a reason, and in this particular instance … Read More
At Fat Atom my title is Director of Business Development which is a long name for Sales Rep. I have been in some sort of sales role since the beginning of time. Or at least since I graduated from college. … Read More