Throughout my life I have never seen myself as a leader. This may be due to me being an introverted person. If I ever thought of myself as a leader, it was a leader by example. In football terms, I … Read More
How do people feel about your brand? Is your brand telling a convincing, interesting and compelling story? In a previous blog post I stated that a brand is a person’s gut feeling about a product, service or organization. We human … Read More
Designers need to think like businessmen and businessmen need to think like designers. What does this mean? It means like anything in life there should be a balance. Unfortunately, many businessmen are over analytical and squash ideas prematurely through quantitative … Read More
There is a quote by Paul Arden, a former creative director for Saatchi and Saatchi, that I love, “Your vision of where or who you want to be is the greatest asset you have.” This seems like common sense, but … Read More