Yes, the little guy is finally beginning to have a shot at showing up for big time keywords on Google’s SERPs (search engine results pages). Google’s number one goal is to provide its users the most relevant search results for … Read More
What do companies like Coca-Cola, McDonald’s, and Nike have in common? Stellar marketing ideas? Not always. The best products in their industries? That’s debatable. The common denominator between the three is a willingness to evolve marketing strategies and tactics over … Read More
My previous blog was about how quickly technology and marketing channels evolve and become second nature to consumers. Tactics continue to change, and we at Fat Atom continue to learn and adapt. The New Year brings an avalanche of articles predicting … Read More
The world of marketing and advertising has always been fast-paced, but it seems things move even faster these days, especially when it comes to technology innovations, tools and trends. Think about it for a minute. The Facebook Like button is only … Read More
Attention business owners and CEO’s I’m going to tell you a simple way to save time and ultimately money when working with Fat Atom or any other marketing agency: Give us (your marketing team) one point of contact, who we … Read More
This was the mantra of my college 3D Rendering and Animation instructor. He was usually talking about using cheesy camera effects like lens flares, or crazy stock textures that came with the software we were using. In my 12+ years … Read More
I've recently been working on some ad campaigns for a home improvement company that advertises in several residential coupon publications in the Indianapolis area. Here are a few tips I'd like to share: 1. Talk to Your Sales Rep Your … Read More
I love, love, LOVE the Children's Museum of Indianapolis. I visit with my toddler a couple times a month, and even before he was born, my friends and I made regular trips to relive our own childhood adventures at our … Read More