or, The Importance of Having an online MARKETING strategy.It is fairly common to not have a cohesive, thought-out online marketing strategy that includes all possible dimensions. Unfortunately, that is essentially the same as shooting your online racehorse in the knee before the … Read More
Or, How to Use Google Magic to Increase Your Rankings and Traffic for Free Search is the primary source of site traffic for most companies, and a solid Search Engine Optimization (SEO) strategy is the only way besides luck to … Read More
Facebook ads are like no other. With unique targeting, ad types, and opportunities they are useful for many small and large businesses. Read on for what they offer your company and tips that will boost your conversion rate while lowering … Read More
Google Adwords has provided a new tool to all of its Pay Per Click advertisers. The new automated rules allow more precise control and takes away some of the minor adjustment work, allowing PPC managers more time to focus on … Read More
Note: This is a continuation of Quality Scores, What’s Secretly Killing Your PPC. You get that you need higher PPC quality scores. But how do you optimize Adwords quality score? It’s not a small task, but the guidelines, techniques, and … Read More
Your Pay Per Click campaign may be doomed. You have all the right keywords, great ads, and perfect landing pages, but it’s still doomed. You’re missing the vital third element in the battle against your competitors and against Google itself. … Read More